Options market record
ULTA options flowcalls and puts bought each day.
On Oct 23, 2026, traders bought 224 ULTA call contracts ($551.5K) and 300 put contracts ($666K). Calls were — and puts were — their respective 20-day medians. The underlying closed at $624.46 and 30-day implied volatility was 32.5%. On the call-buy top 10 on 6 of 486 trading days since Nov 11, 2024.
Each point is one trading day since Nov 11, 2024. Latest rankings
Daily contracts bought
Call contracts: min 106, max 22.16K, latest 224. Put contracts: min 100, max 12.93K, latest 300.
30-day implied volatility
30-day IV: min 23.8%, max 80.7%, latest 32.5%.
Days in a top-10 list
Ranked by contracts bought today compared with the stock's own median over the previous 20 trading days.
| Date | Call-buy rank | Put-buy rank | Call vs normal | Put vs normal |
|---|---|---|---|---|
| Mar 24, 2026 | 10 | — | 4.9× | — |
| Mar 14, 2025 | 6 | 4 | 13.3× | 10.3× |
| Mar 13, 2025 | 3 | — | 8.1× | — |
| Mar 12, 2025 | 10 | — | 4.1× | — |
| Feb 19, 2025 | 5 | — | 10.6× | — |
| Dec 6, 2024 | 10 | 8 | 8.9× | 6.6× |
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